Phone will be easier to start out with. I have what I consider to be a simple system, as yet on receive side it is very simple. 1 metre dish unmodified LNB and a SDR receiver from Ebay (Auzener) this is going to my laptop running SDR Console and I use the Digital beacon to lock the receive display and keep it steady.
On Transmit I am using an old 2m multimode driving a BU500 up-converter, the converter is capable of 2 watts output and even with 7 metres of RG213 to the dish is enough to put a reasonable signal to the satellite. A bit of extra heat-sinking on the converter is really needed, I use a small fan to blow air across the fitted heatsink.
You can drive the converter (as you can with many other up converters with a multitude of frequencies, either 28, 50 144, 435,MHz etc. You can reprogram the local oscillator of the up-converter to match your input frequency to come out on 2400MHz. I would always recommend a Band pass filter on the output of the converter no matter which one you use.
To actually put your transmit signal into the same dish as you receive from I would recommend you build/buy a dual feed, typically a POTY (Patch of the Year). If you wish use a separate dish then it is also possible to use a helix antenna feed just for transmit, or build one around a satellite LNB for dual feed. That choice will be down to you either way will require some building skills or modifying skills for the receive LNB.
If you can already do DATV, on another band the up-converter is capable of passing DATV signals from a lower band, and putting out on 2400, again the same as many of the converters available. If you can not generate DATV you will also need is a system to generate it such as software driving a lime mini, or Pluto SDR transmitter.
Also a decent power amplifier will be required, probably one capable of at least 30 to 40 watts, or more at 2400 MHz. The reason is the extra power levels required for the bandwidth used in DATV, this is dependent on the SR rate used, the higher the SR rate the higher power amplifier is required.
There is a big difference between peak power and average power used on DATV so a typical PA that can output 50 watts of pure carrier will only be around 12.5 watts on DATV. The amplifiers have to be highly linear for the modulation system and are normally used at levels of -6dB or -7dB from the 1 dB compression point of the amplifier.
I hope this information has helped initially and I am sure other members will be along to offer other information soon.
Adrian